Traffic is the life force on any website and never more so than
an online business trying either to get established or keeping
it’s share of the internet pie.
Building Your Online Business
If you are trying to build up your online business then it’s a
must that you build a blog and publish regular useful information
to help your readers and keep them engaged on your website pages.
Fresh content on your blog will also attract the search engine
crawl bots that scour the internet trying to keep up to date
with what pages of information are available online for their
When running your blog you want to try and place new information
on your website pages daily if possible but if this is too much
time commitment then certainly at least three to four times
Create Fresh Content
Most people say that they understand the importance of fresh
content but struggle to get ideas or the inspiration to create
fresh content and so tend to just do nothing which of course
them means that their blog gets stale and the viewers stop
visiting their web sites.
Realistically absolutely fresh content is what you need to be
placing on your website and a lot of the time you should be
able to achieve this but a lot of the time when perhaps there
just isn’t any new content for you to publish then a good
stand by position is to revisit previous content and re write
it in a new way.
Look at the content you are writing from a different prospectus
or angle so that the content has perhaps a new twist for the
readers that your original content failed to put over.
If you look at a lot of successful blogs in your field of interest
you will find that there is not that much new content but it is
the same basic content only re written in different ways to still
inform the reader but still have the appearance of fresh information.
Refresh Old Content
Perhaps the content that you wrote about 12 months ago contained
information that is now out of date or the subject you talked about
has been improved or modernized. This then would be your opportunity
to write a fresh article to inform your readers of the new situation
and refresh their interest perhaps at the same time.
So next time you have writers block or just sit there starring at a
blank white screen think of what you may have on your blog at the moment
and see if there is someway you can re write and freshen up an old article
to give it new life.