LiveGood Fundraising Has Launched – Could This Be a New Chapter for Fundraising and LiveGood?
Something very interesting has happened at LiveGood.
After a long wait, the new LiveGood Fundraising Program has officially launched, providing a new way for nonprofit organisations and other groups to raise money while introducing supporters to LiveGood wellness products.
I’ve been involved with LiveGood since its early days, and I’ve watched the company and its network grow tremendously.
Like many online businesses, however, things change over time. People come and go, members lose interest, organisations shrink, and something that once had enormous momentum can gradually slow down.
That’s why I’ve been particularly interested in the arrival of LiveGood Fundraising.
This isn’t simply another product launch or minor change to the compensation plan. It potentially gives people an entirely different reason to discover LiveGood.
And that could be important.
More Than 500 Organisations in the First Week
According to information recently published by LiveGood, more than 500 organisations worldwide signed up for the new fundraising programme during its first week.
Image: LiveGood reports that more than 500 organisations worldwide joined its fundraising programme during the first week.
Of course, it’s very early days.
Nobody knows yet how large the fundraising programme will ultimately become or how successful individual organisations will be.
Nevertheless, seeing hundreds of organisations become involved so quickly certainly caught my attention.
It suggests there is genuine interest in finding new ways for organisations to raise funds.
Why Do Organisations Need New Fundraising Ideas?
Schools, sports teams, charities, churches, animal rescues, community organisations and other nonprofit groups frequently need additional funding.
Traditional fundraising can involve sponsored events, raffles, cake sales, donations, auctions and many other activities.
Those methods can work extremely well, but organisations are understandably interested in exploring additional ways to generate funds.
One interesting aspect of the LiveGood model is that supporters aren’t simply being asked to donate money.
Instead, fundraising is connected with the purchase of LiveGood wellness products.
According to LiveGood’s fundraising information, participating organisations can receive a percentage from qualifying purchases made through their fundraising programme, including potential recurring amounts from subsequent qualifying orders.
That recurring element is one of the things I find particularly interesting.
A traditional fundraising event may raise money once. A model involving repeat customers could potentially continue generating funds beyond the original introduction, although naturally the actual results will depend upon customer activity and many other factors.
Who Could Use LiveGood Fundraising?
When people hear the word “fundraising”, they often immediately think of large charities.
But fundraising is much broader than that.
Potential organisations could include:
- Nonprofit organisations
- Schools and school groups
- Youth organisations
- Amateur sports teams
- Football clubs
- Dance and gymnastics groups
- Churches and faith-based organisations
- Animal rescues
- Community groups
- Clubs and associations
- Local charitable organisations
And that leads to another point that I think is particularly important.
You don’t necessarily need to run or work for an organisation yourself.
Most of us know other people.
Perhaps your friend coaches a children’s football team. Maybe your neighbour volunteers at an animal rescue. Your son or daughter might be connected with a school that regularly raises funds. Someone at work might volunteer for a local charity.
Once you start thinking in those terms, the number of potential connections becomes much larger.
A Different Conversation About LiveGood
This is perhaps the biggest reason the new programme interests me.
Traditionally, someone promoting LiveGood might start a conversation about wellness products or the opportunity to build a LiveGood business.
Fundraising creates an entirely different starting point.
Instead of asking:
“Would you be interested in joining an online business?”
the conversation can begin with:
“Do you know an organisation that needs to raise funds?”
That’s a very different question.
Someone may have absolutely no interest in starting an online business but immediately think of their child’s sports club, local school, church, animal rescue or community group.
For me, that opens up a completely different audience.
Could This Bring Fresh Momentum to LiveGood?
I think this is another interesting question.
LiveGood experienced tremendous growth following its launch. Many people built sizeable organisations during that period.
Over time, inevitably, some members stopped promoting, cancelled their membership or simply moved on to something else.
That’s normal in this industry.
However, it means there are also many people around the world who already know LiveGood but haven’t paid much attention to it recently.
Could fundraising give some of those people a reason to take another look?
I think it might.
I’m certainly not suggesting that everyone will return or that fundraising will automatically recreate the extraordinary growth seen during LiveGood’s early period.
Nobody can honestly promise that.
But I do believe it provides a fresh reason to have a conversation about LiveGood, and sometimes that’s exactly what an established business needs.
Were You Previously Involved With LiveGood?
If you joined LiveGood previously but haven’t looked at your account for some time, this may be worth investigating.
Perhaps you stopped actively promoting.
Maybe your organisation gradually became smaller.
Perhaps you simply became interested in other things.
Whatever the reason, LiveGood Fundraising represents something that wasn’t available during the company’s original growth period.
You don’t necessarily need to abandon whatever else you’re currently doing.
Personally, I believe different projects can operate alongside one another.
The question is simply whether this new fundraising direction creates enough additional opportunity to justify taking another look at something you already know.
If you’ve previously built a LiveGood organisation, particularly one that once produced worthwhile recurring income, I think spending a little time investigating the new fundraising programme is reasonable.
Helping Organisations Comes First
There’s something else I particularly like about the concept.
For this to work properly, the organisation needs to benefit.
The conversation shouldn’t simply be:
“How can I make money from fundraising?”
It should start with:
“How can this organisation raise additional money for something that matters to them?”
If a school needs equipment, an animal rescue needs help paying bills, a sports club needs new kit or a community organisation needs funding, those are real needs.
If a fundraising system can genuinely help an organisation meet some of those needs while customers receive products they want to purchase, then there is potentially value for everyone involved.
That’s the part of the programme I’m most interested in exploring.
Training Is Important
LiveGood provides training for people wishing to participate in the fundraising programme.
There is a training presentation to watch followed by a short qualification test.
I think that’s sensible.
If someone is going to approach an organisation about fundraising, they should understand what they’re offering, how the programme works and what they can and cannot say.
Taking the time to complete the training properly is far better than rushing out and promoting something without understanding it.
What Happens Next?
For me, the answer is simple:
I’m going to explore it.
I’ll be watching how the programme develops, learning more about how organisations are using it and gradually introducing the concept to people who may be interested.
I’m particularly interested to see whether those first 500+ organisations are simply the initial burst of activity or the beginning of something considerably larger.
Time will tell.
But after several years of being involved with LiveGood, this is one of the developments that has genuinely made me interested in exploring a new direction with the business.
And perhaps that’s exactly what LiveGood needed.
Would You Like More Information?
If you’re involved with a nonprofit organisation, school, sports team, club, church, animal rescue, community organisation or another group that needs to raise funds, you’re welcome to contact me for more information.
Likewise, if you were previously involved with LiveGood and haven’t looked at it for some time, you may want to see what’s changed.
There’s no need for hype or promises.
The programme is new, and we’ll discover over time how successful it becomes.
But with more than 500 organisations reportedly becoming involved during its first week, I certainly think it’s worth watching — and worth exploring.
If you’d like more information, simply contact me and I’ll be happy to point you in the right direction.
